SEO
SEO measured in enquiries, not rankings.
Organic search is still where most people start looking for a lawyer, a builder or a broker. We build the visibility that puts you in front of them, and the pages that turn the visit into an enquiry.
What's included
- Technical SEO and site health
- Service and location pages built to convert
- Content planned around buying intent
- Authority and links worth having
- Google Business Profile and local search
- Monthly reporting on enquiries
The problem
Most SEO is busy work with a nice report.
A lot of SEO retainers produce the same things every month: a handful of blog posts nobody searches for, a list of "technical fixes" that never get done, and a rankings report full of keywords that don't bring in customers.
It looks like progress. Meanwhile the pages that actually make money, the ones for the services you sell in the places you sell them, sit untouched on page two.
We work the other way around. Start with the searches that produce customers, work out what it takes to win them, and spend the effort there first. Blog content comes later, and only when it supports a commercial page.
What we do
The work that moves enquiries.
Every engagement is scoped to the site and the market. These are the levers we pull, in roughly the order that pays off.
01
Technical foundations
The site has to be crawlable, fast and clear before anything else counts.
- Indexing, crawl and duplicate content issues
- Core Web Vitals and mobile performance
- Schema for your business, services and people
02
Money pages
Service and location pages that rank and give people a reason to enquire.
- One strong page per service, not ten thin ones
- Proof, process and pricing signals on the page
- Clear calls to action and tracked forms
03
Content with a job
Articles and guides that answer real pre-purchase questions and link to the pages that sell.
- Planned from search and sales-call questions
- Written with your input, not generic filler
- Structured so AI tools can quote it
04
Authority
Links and mentions from places that make sense for your business.
- Industry bodies, directories and local press
- Partnerships and supplier relationships
- No link schemes or bought networks
05
Local search
Maps and local results drive a big share of enquiries for service businesses.
- Google Business Profile set up properly
- Review generation process
- Consistent business details across the web
06
Conversion
Traffic that doesn't enquire is a cost. We fix the leaks on the pages that get the visits.
- Above-the-fold clarity and trust signals
- Form and call tracking in GA4
- Testing on the pages that matter
How it works
What the first six months look like.
Week 1-2
Opportunity and audit
Keyword and competitor research tied to lead value, a technical audit, and a look at how you currently convert and track enquiries.
Week 3-4
Priorities agreed
A short, ranked plan: what we'll fix, what we'll build, and what we expect it to do. You'll know what's happening each month before it happens.
Month 2-3
Foundations and money pages
Technical fixes go in, tracking is cleaned up, and the most valuable service pages are rebuilt or created.
Month 3-6
Content and authority
Supporting content and link building aimed at the pages that sell. Local search work runs throughout.
Every month
Reporting on leads
Enquiries from organic search, which pages produced them, and what we're doing next. Rankings are in there too, as context.
Reporting
What you'll see each month.
If you can't connect the work to enquiries, you can't judge whether it's worth paying for. So that's what we report on.
| Question | Typical SEO report | LeadHub report |
|---|---|---|
| Is it working? | Rankings for 200 keywords | Organic enquiries, by page and service |
| Where's it coming from? | Total sessions | Which pages produce leads, and which leak them |
| What did you do? | A list of tasks | What changed, and what it was meant to move |
| What's next? | More of the same | Next month's priorities, ranked by expected impact |
From our client work
Universal Buyers Agents
SEO isn't always a hockey-stick graph.
More than eight years of ranking history in one of Brisbane's more competitive service markets: Google updates, new competitors and real volatility. Sustained work moved "buyers agent brisbane" from around the bottom of page one to repeated #1 positions.
Reached for "buyers agent brisbane"Google.com.au, Brisbane, mobile. Source: ProRankTracker
- ~2K
- Est. monthly organic traffic at peak*
- ~$12K
- Est. monthly organic traffic value*
*Ahrefs third-party estimates, used as indicators of search visibility. Not Google Analytics traffic, and traffic value is not revenue. Rankings fluctuate.
FAQ
SEO questions we get asked.
How long does SEO take to produce leads?
It depends on where the site starts and how competitive the market is. Technical fixes and improvements to existing pages can move things within the first two to three months. New pages and authority building usually take three to six months to show up in enquiries. If you need leads sooner than that, run Google Ads alongside while the organic work builds.
What does SEO cost?
SEO is a monthly retainer, priced on the size of the opportunity and the work involved. We would rather quote after a strategy call than publish a package, because a law firm in Sydney and a builder on the Gold Coast need very different amounts of work.
Do you write the content?
Yes. We plan, write and optimise the pages, and we work with you on the specifics only you know: your process, your pricing approach, the questions clients actually ask. That input is what stops content reading like everyone else's.
Should I do SEO or Google Ads?
Usually both, weighted differently over time. Google Ads captures demand now. SEO builds an asset that keeps producing leads without paying per click. Most of our clients start heavier on Ads and shift budget toward organic as it matures.
Do you only work with Gold Coast businesses?
No. We are based in Palm Beach on the Gold Coast and work with businesses across Australia. Most of the work happens over video calls and shared reporting, with face-to-face meetings where location allows.
Will you lock me into a long contract?
We agree the term and scope upfront, in writing, before anything starts. You will know exactly what is included, what we report on and how either side can end the engagement.
Next step
Want to know what SEO could do for you?
If search is an important way you win customers, let's look at where the opportunity is. A 30-minute call with the person who would run your account.
- No 50-page pitch deck
- No hard sell
- A straight answer on whether we can help