Professional Services
Search marketing for firms that win on expertise and trust.
Accountants, financial planners, consultants and B2B service firms rarely get huge search volume. What they get is a smaller number of high-value searches, and prospects who check you out carefully before they call.
Who we work with
- Accountants and bookkeepers
- Financial planners and advisers
- Consultants and specialist advisers
- B2B and technical service firms
- Health and allied professional practices
The search landscape
Why professional services search is its own game.
Fewer searches, bigger decisions, and a lot of people who heard your name somewhere else first.
01
Low volume, high value
A specialist tax adviser might target searches with a few dozen monthly visits. That's fine if each client is worth thousands a year, but it means every visit counts and broad, generic targeting is wasted.
02
Search validates referrals
Many clients come by referral, then look you up before they get in touch. What they find, your site, reviews and how you come across in AI answers, decides whether the referral turns into a call.
03
Expertise has to be visible
Prospects and Google both look for evidence that you know your field: qualifications, specialisms, clear explanations of how you work and what it costs.
04
Regulated claims
Financial advice and some other professions carry rules about what you can say in ads and on pages. Marketing needs to work within those, not around them.
Our approach
Built around specialisms and trust.
01
Own your niche
Pages built for your specialisms and the clients you want, such as tax for medical practices or retirement planning for business owners, rather than generic service lists.
02
Make your expertise easy to see
Team profiles, credentials, case examples and plain explanations of process and fees. This helps prospects decide, and helps search and AI tools understand who you are.
03
Protect the brand search
When a referral searches your name, they should find a strong site, good reviews and consistent information everywhere. We make sure that's the case.
04
AI visibility for advice questions
People increasingly ask AI tools for advisers by specialty and location. We track whether you are mentioned and work on the sources those tools rely on.
05
Ads only where the maths works
Google Ads for the services where client value supports the cost, with tight targeting. Often a smaller, sharper budget than people expect.
FAQ
Common questions.
Is search worth it if we get most clients by referral?
Usually, yes. Even referred clients search for you before they get in touch, and search is the most reliable way to add new clients without relying on word of mouth alone.
Our services have low search volume. Can SEO still work?
Low volume is fine when each client is valuable. It means targeting the specific searches that exist, and making sure the few people who do find you have every reason to enquire.
Do you work with financial planners?
Yes. We work within advice and advertising requirements, avoid personal advice in content, and leave compliance sign-off with you or your licensee.
Next step
Want more of the right clients finding you?
If search is an important way you win customers, let's look at where the opportunity is. A 30-minute call with the person who would run your account.
- No 50-page pitch deck
- No hard sell
- A straight answer on whether we can help